Invite Guest Bloggers to Contribute
Is there someone in your network which can write valuable content on topics that will benefit your audience? Reach out to them and see if they would be interested in writing guest posts. Ideally, these would be people who have a somewhat substantial audience, so you’re killing two birds with one stone—you’re providing content for your audience, and when a guest blogger promotes the post to their own audience, you’ll get some new eyes reading your content.
Make sure the guests know your audience and the types of topics you cover on your blog. Suggest topics they can write about or collaborate to come up with topics. When their post is published, suggest ways the guest can promote the post to their own audience so you can get more traffic to your website.
Curate Content
Whether it’s for a blog post or your weekly newsletter, curating content is another option for providing value to your audience without having to churn out a 2,500-word original article personally.
Curating content is simply putting together several pieces of content that you have found interesting and think your audience will like. For instance, a blog post could consist of a list of articles (with links) from other publications that you’ve found helpful on topics related to your industry.
Again, this may seem like a cop-out. But it’s not! People like convenience, and having links to several articles all in one place saves them time and effort.
Interview Experts
If you’re good at asking questions and being curious, you will probably be good at interviewing.
- Interview an expert on a topic that you think will help your audience.
- Interview people in your audience who have found success, and write a success story for your blog. People love to read about people just like them who are succeeding.
- Interview a mentor or someone you look up to. Ask them for advice, and create a blog post with the answers.
If you record a video of your interviews, it can be used in many different ways: for a podcast, a video for your Tube channel, as a blog post. You can get a lot of mileage from just one interview!
Tap Your Team
If you have a team, even if they’re not in an official “writing” role, tap them to see if they will contribute.
You might be surprised that there are good writers out there who aren’t in an official writing role. So see if team members can focus on a specific topic they have expertise in and ask them to contribute regularly.
Leverage the Power of Lists
A list of tips or recommendations is an easy way to pull together content that doesn’t require much research and writing.
Think what your top ten recommended online business tools are? What are the best business books you’re reading right now, and what do you like about them? What are the top five things that helped you start your business? Giving people advice through a list is a great way to create valuable content.
